Our Story

NPJ Living is your local spot of joy, wonder and well-made stuff in the leafy neighbourhood of Flemington.


We opened our doors three years ago after the team from our property styling business, Not Plain Jane, found themselves constantly answering queries about where our items came from.
Before we could think twice, a location popped up and what was once a ‘maybe’ idea, quickly turned into our bricks and mortar store on beautiful Pin Oak Crescent.


We often get asked what NPJ stands for… So, for those who are still left wondering, it’s the initials of our parent company Not Plain Jane. You see, it was right there in front of you all along!   The Jane bit also holds extra significance as it’s the name of our founder and
Flemington local, Jane Lynch.

NPJ Living is a warm and friendly space that encourages you to linger for a chat (or to just smell our burning candle a little longer). We love to bring together our favourite products – many of which are Australian made and owned – that care about sustainability, quality and fun as much as we do.
We love our community here in Flemington and we love being the little shop that our neighbours come to for their gifting needs or a treat for themselves.

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